Turn and face the strange changes.
So just like humankind went through a tidal shift in 2020 with movements of the times, so they did with this singular word aesthetic in the 1800’s. It changed the world, however the world of beauty and art as a secondary subject. Art, however became primary to artists and ergo designers, storytellers, architects, developers, creators and inventors. It is incredible the impact this word has had on who I am and what my colleagues do. How we perceive reality and all that is around us!
The eighteenth-century debate between rationalists and theorists of taste (or sentimentalists, as they’re called now) was primarily a debate over the immediacy thesis, i.e., over whether we judge objects to be beautiful by applying principles of beauty to them.
Even as a small child, I knew I wanted to be an artist. My family remembers at three years of age I said I wanted to be an artist and an inventor. I read about the fascinating inventions of Leonardo DaVinci at 7 years of age and was just knocked out of my chair. I wanted t be just like him and fly off a roof into a bail of hay, trying to fly! I made a sculpture of him doing it for a school project and got an A+. One of the only academic s I thrived at. I wouldn’t thrive again in academia until conservatory 20 years later
How does this relate to me as a contemporary artist? It means beauty is being refined and sharpened down to an absolute. Somethings are obviously good and some aren’t as good. It’s now acceptable for the standards to change and evolve with the times and we know that we will know more, later.
Big business has picked up on this too. Old logos used to be function over form. Now they are more and more form over function. This age old adage is highly debated with architects world round. The Nike check that means to just do it, just get up and tackle it so it shall be done. That message, that meaning, is a powerful story. It means a great deal to all of history, not just when it was copywriter as a slogan but for thousands of years to human beings throughout history, we can relate to the story of highly motivated action and achievement. Especially the underdogs like you and I.
So today, what can I say to the philosophers that realized these truths only recently in our history? I would say to you, the reader, we’re talking about you.
We’re you’re talking about the day after you get knocked down t your coaches and family, they’ll ask you, “are you going to take some time off to recuperate?” You’ll answer, “I’ll see you tomorrow”.