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Joshua M. Lutz,
Executive Creative Director

Hi, thanks for stopping by. I'm Joshua Lutz and I get to be creative for a living! Every morning I wake up, I thank God for another day of doing what I genuinely love to do. Here's my comic book back-story.

At three years of age, my dad, who played trumpet for the Supreme's and Dionne Warwick, started me out on the Sizuki piano method and so began an ardent life of hyper-creativity. After attending a local Chicago college for Graphic design, I graduated top of my class at Arizona's Conservatory Of Recording Arts and Sciences in 2006 and headed to NYC to work at Electric Lady Studios where I worked with some of the biggest artists in the world.While in NYC I also studied design at F.I.T. and graduated the "Value Match" marketing program in Las Vegas in 2009.

I now play over 50 musical instruments, own a top tier production studio and manage a publishing company with BMI Music. I'm very blessed to have worked on many Grammy winning albums such as Maroon 5, Al Green, Guns N' Roses, D'Angelo, Lil Wayne, DMX, Joss Stone and many more. Most recently, I have served as audio consultant on many large films shot here in the NYC area such as Timothee Chalamet's iconic  Bob Dlylan Biopic, "A Complete Unknown" and his follow up film, "Marty Supreme" among others.

As an artist, I have spent my life studying the subtleties of what makes great visual design, designing my first commercial web site in 1994 on MS FrontPage! I also love to restore old motorcycles and design & repair vintage audio equipment in my shop. Branding and design have always been a passion of mine and I am constantly learning new languages and deep-tech solutions and I now manage a team of incredibly talented artists, developers and ninja-neers.
JML modeling Joshua Lutz cutout 3

Joshua M. Lutz,
Executive Creative Director

Hi, thanks for stopping by. I’m Joshua Lutz and I get to be creative for a living! Every morning I wake up, I thank God for another day of doing what I genuinely love to do. Here’s my comic book back-story:

At three years of age, my dad, who played trumpet for the Supreme’s and many others, started me out on the Sizuki piano method and so began an ardent life of hyper-creativity, sound design and multi-instrumentalist training. After attending a Chicago college for Graphic Design, I graduated top of my class at Arizona’s Conservatory Of Recording Arts and Sciences in 2006 and headed to NYC to work at Electric Lady Studios where I worked with some of the biggest artists in the world such as Al Green, Maroon 5 and Lil Wayne. While in NYC I also studied design at F.I.T.

I now play over 55 musical instruments, own a top tier production studio, consult on films, run a thriving rental company and manage my own BMI publishing company. I’m very blessed to have worked on many Grammy winning albums such as Maroon 5, Al Green, Guns N’ Roses, D’Angelo, Lil Wayne, DMX, Joss Stone and many more.

Most recently, I have served as audio consultant on many large films shot here in the NYC area such as Timothee Chalamet’s iconic 2024 Bob Dlylan Biopic, “A Complete Unknown” and his follow up film, “Marty Supreme” among many others.

As an artist, I have spent my life studying the subtleties of what makes great visual design, designing my first commercial web site in 1994 on MS FrontPage! I also love to restore old motorcycles and design & repair vintage audio equipment in my shop.

     Lutz
JML modeling Joshua Lutz cutout 3
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WEB DESIGN, DEV. & MARKETING
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MUSIC & AUDIO PRODUCTION
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VISUAL ART & GRAPHICS
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SUPPORT & CMS
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PHOTOGRAPHY / VIDEOGRAPHY & EDITING

My Skills

Although the Lutz Multimedia team of professionals offer dozens of other creative services, my personal strengths are my true passions: Art & Design, Music & Audio Production. Below are some of my favorite visual products I've created over the last few years.

VISUAL PORTFOLIO

All
Artwork
Illustration
Graphic Design
Web Design
Photography

"Woman In Mask"

Artwork, Illustration

"Woman In Mask" graphite drawing by Joshua Lutz | A great example of the creativity that we pour into each and every project.

Joss Stone

Graphic Design, Artwork, Illustration

Joshua Lutz worked directly with Grammy winning artist Joss Stone to design the album artwork for the LP "Introducing Joss Stone" featuring Aretha Franklin, Common and Lauren Hill.

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UnPoverty Website

Web Design

We built this philanthropic website in 2023 to promote the incredible book "UnPoverty"

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Lawfirm Website

web design

Completed in October 2023, the Chip Forstall Lawfirm website is a cutting edge WordPress site we built for New Orleans #1 firm!

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Performance Photography

Photography

Shot in Mexico City, Mexico | Shot and edited by Joshua Lutz

"Leaving Home"

Artwork, Illustration

24" x 16" Graphite on paper drawing by Joshua Lutz drawn the year before he left Chicago for Conservatory in Arizona, never to return home again.

Susie Carder Website

Web Design

A 21 page modern website and rebrand for high profile client. Susie is a powerhouse entrepreneur, speaker and author who was a pleasure to work for!

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Kerly Music Product Packaging

Graphic Design

Box Design and layout by Lutz Multimedia for Kerly Music Co. | We also did a lot of their promo materials, branding and website build!

Dr Pet MD

Web Design

Dynamic and highly responsive Web Site Design for recent client. We all loved all the unique CSS and styling in the finished design!

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"Jazz Up In The Sky"

Graphic Design

Gala Flyer and website build for UAM's annual Rooftop NYC Fundraiser "JAZZ UP IN THE SKY" | We also designed and delivered a monthly newsletter for UAM, every month for 8 years, without a single late delivery.

"The Desert"

Artwork

41" x 31" | "Multimedia Acrylic base, pencil and archival ink drawing with transparency film" Painting of NYC in desert colors and desert foliage on transparency overlay and hole punched lettering by Joshua Lutz

WMC Jazz Website

Web Design

Web Site deigned and developed by Lutz Multimedia for WMC Jazz in Brooklyn. We were able to build the entire site in less than three weeks!

Three Hands and a Cigarette

Artwork

31" x 41" Acrylic Painting of a "Woman with three hands, someone else is smoking" by Joshua Lutz

Event Flyer Design

Graphic Design

We love to use ZaxWorx 3D Software! One of our favorite ways to make 100% CUSTOM 3D Lettering that separates us from our competitors.

"Madonna"

Artwork, Illustration

Graphite drawing of Madonna self titled LP cover by Joshua Lutz in graphite pencil

ND Labs Website

Web Design

One of our favorite online retail store website builds we've done. A great example of our superb and complex E-Commerce capabilities. Click to link!

Praetorian Group

Web Design

Joshua Lutz served as Creative Director as well as Web Administrator for crypto currency pioneers, "The Praetorian Group" from 2017-2019. The company was featured on CNN, NY1 and in hundreds of news cycles for being the very first coin to file an S1 filing with the United States SEC.

Kevin Lustrup Art Gallery Website

Web Design

A modern gallery website and rebrand for an incredibly talented Chicago based artist named Kevin Lustrup.

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Myan Dance Performance

Photography

Shot by Joshua Lutz in Mexico City

"Perspectives in Graphite"

Artwork, Illustration

A Fun Etudal drawing experiment: "Warping multiple image perspectives together" in graphite pencil by Joshua Lutz

Prisoner Of Hope TV Website

Web Design

We were hired to build a website for A&E Star Monalisa Johnson for her own TV Show titled Prisoner Of Hope

Visit The Site

Paula Garcés - Harold & Kumar

Photography

Shot by Joshua Lutz at the Paula Garcés birthday party step and repeat 2019

Food Photogrpahy

Photography

Overhead promo shot by Joshua Lutz for meal prep company "Dreambody Cuisine" in NYC. We ended up working for them for over a decade and re-built their website three times over the years!

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"Claire"

Artwork, Illustration

41" x 31" Model | Graphite Pencil portrait drawing by Joshua Lutz

"Sweet 16"

photography

Joshua Lutz Photography from sweet 16 birthday event for private client

"Mother Of Life"

Artwork

"Mother Of Life" 6'x 4' Multimedia Painting by Joshua Lutz includes clippings of early 19th century New York Newspapers

Animal Photography

Photography

Shot at the Bronx Zoo | Photo and Editing by Joshua Lutz

Event Photography

Photography

Shot by Joshua Lutz @ The "Knitting Factory"

Motorcycle

Photography

Here's a bike we built from scratch and then shot in our photo studio to promote the brand. It was in three magazines and sold privately on our other website www.ClubmanCycles.com

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"The Beatles"

Artwork, Illustration

Graphite Pencil Drawing by Joshua Lutz of two Beatles passed and two living (2019)

Shifu Master

Photography

Photography Client: Dreambody Fitness Inc. | Shot and edited by Joshua Lutz

Fitness Model

Photography

Client: Dreambody Fitness | Photoshoot and editing by Joshua Lutz

Rusty Ol' Tricycle

Photography

Shot dwntown PA on a DSLR walkabout by Joshua Lutz

Home in PA

Photography

Shot on my trusty Nikon downton PA in 2016. I just love this little home in the heart of the city! Shot & Edited by Joshua Lutz.

Graphite Portrait Drawing

Artwork, Illustration

Perfume Model 22" x 16' Graphite drawing by Joshua Lutz

Neighborhood Coalition Web Site

Web Design

Web Design by Lutz Multimedia for Neighborhood Coalition of NYC

Lift Every Voice Web Site

Web Design

Website for Library Of America (LOA) by Joshua Lutz in partnership with Gage Hunt Creative

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Brochure Design

Graphic Design

Brochure Designed by Lutz Multimedia for Dr Pet MD. We also designed their website too, take a look!

Visit

Aztek Calendar

Artwork, Illustration

Hand Drawn by Joshua Lutz - Graphite, Colored Pencil and Archival ink

NY Injury Law

Web Design

In 2022 Lutz Media was hired to create a stunning logo, website and branding campaign for NYC's #1 Injury Law firm. Expectations Exceeded!

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APCS Website Design

When COVID-19 landed in America, the #1 sanitizing and cleaning agency APCS needed the very best website development agency in NYC so they hired us.

Food Photography for Menu

Photography

Shot and edited by Joshua Lutz for a Queens based Meal Prep Service

Food Photography

Photography

Shot and Edited by Joshua Lutz for Queens based Meal Prep Company.

Food Photography

Photography

Overhead Shot and edited by Joshua Lutz for Queens based Meal Prep Company

Meal Prep Flyer Design

graphic design

Designed by Lutz Multimedia for meal prep company marketing campaign

Suppliments Photoshoot

Photography

Photo and Marketing Campaign by Lutz Multimedia for Gains Father Supplements, NYC

Marketing Flyer Design

Graphic Design

Designed by Lutz Multimedia for meal prep company USPS mass mailer campaign

Custom Die Cut Product Packaging

graphic design

Layout and Design by Lutz Media for Kerly Music Co.

Event Flyer Design

Graphic Design

Flyer designed by Lutz Multimedia for 3000 Rivers

The Getty Architecture

Photography

Shot on a Nikon DSLR by Joshua Lutz in LA at the Getty Museum

Poster Artwork by JML

Graphic Design

Poster Design by Joshua M Lutz for 3000 Rivers Event in NYC

AG Security WebSite

Web Design

Website & Logo design by Lutz Multimedia for AG Security Co.

Rye Racquet Club

Web Design

Web Site and Logo designed by Lutz Multimedia

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PIONEER CLOTHING LTD

Graphic Design

Leggings design mockup by Joshua Lutz for PIONEER CLOTHING LTD

Pop-Up Banner Design

Graphic Design

Pop-Up Marketing Banner by Lutz Multimedia for Craft Sale Event

Concert Flyer Design

Graphic Design

Designed by Joshua Lutz for an upcoming Concert Event in NYC

Headshot by JML

Photography

Shot @ Lutz Multimedia Photo Studio

Zeper Logo Design

Graphic Design

Zeper Logo Design by Lutz Multimedia

SOVAD Logo

Graphic Design

Logo design by Lutz Multimedia for the School Of Visual And Audio Design

Brochure Design

Graphic Design

For Apricity CBD company www.apricitycollective.com

Custom Birthday Invitation

Graphic Design

Birthday invite flyer design by Lutz Multimedia

Brochure Design

Graphic Design

For Dr Steve Fox in Manhattan, NYC

Graffiti Works

Artwork, Illustration

A thumbnail collection of Commercial Graffiti work by Joshua Lutz

White Nike Painted Shoes

Graphic Design, Illustration, Artwork

by Joshua Lutz

GT Logo Design

Graphic Design, Illustration

Green Team Logo Design - We also did all their branding in 2017

Bennet Product Photography

Photography

Photoshoot by Joshua Lutz for Bennet Food Co. in Brooklyn, NY

Christmas Party Flyer

Graphic Design

Design by Lutz Multimedia for Queens Covenant Church

Retail Poster

Graphic Design

Designed by Joshua Lutz for Kerly Music Co.

MBM Logo Design

Graphic Design

Logo for MBM by Lutz Multimedia

"RADCAR" Poster

graphic design

When a client couldn't use Nascar branding, they hired Lutz Multimedia to create a poster of similar aesthetic

TV Show Logo

Graphic Design

Client: Spinning the Globe TV Show

Special Effect Company Website

Web Design

Logo and Website Design by Lutz Multimedia for the largest TV / Film Effects Company in the United States

Restaurant Chain in NYC

Web Design

Web Design for Tropical Restaurant Chain in NYC

More

Fashion Design Drawing

Illustration, Artwork

By Joshua Lutz for Lise Rene Clothing Line

Concert Flyer Design

Graphic Design

Music Moon Event Flyer by Lutz Multimedia

Embroidery Patches

Graphic Design

We design embroidery Patches too! Like this awesome one for CMC Motorcycles

Vinyl Sticker Design

Graphic Design

For Clubman Cycles NYC

"Ariel" Drawing

Illustration

Graphite Pencil Drawing of a vintage Ariel Motorcycle by Joshua Lutz

The "Pantoon"

Illustration, Artwork

Graphite Pencil Drawing by Joshua Lutz of a modified CB450 motorcycle design

The "Primitus"

Artwork, Illustration

This is a drawing of a modified Honda CB350 I designed and then went on to build from the ground up Check out the photos section to see pics of the built bike!

Meal Prep Coupon

Graphic Design

Coupon Designed by Lutz Multimedia for marketing campaign

Product Box Retail Packaging

Graphic Design

We designed this meal prep box packaging and handed it off to a die cutter for the client.

Surfer on Topanga Beach, LA

Photography

Shot by Joshua Lutz

Biofactor Fitness

Web Design

Website Design and product photography by Lutz Multimedia

Peri Peri Logo

Graphic Design

One of 25 different logo options we supplied Nando's Sister Company "Peri Peri" | Designed by Lutz Multimedia

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Texas Shrimp

Web Design

In August of 2024 I helped develop the TV commercial for the US Governments shellfish ads campaign. I built a special page just to showcase the audio samples, check it out!

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Lutz Multimedia LLC is a top tier creative studio specializing in ultra high end visual and audio content design & production.

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