How To Build The Perfect 2026 Amazon Store with FBA, The Easy Way!

Want to create a passive income lifestyle with Amazon fulfillment and FBA? LMM has got your back baby!

Here is a comprehensive and fun guide to building the perfect FBA Amazon store for your new products.

If paperwork and filling out piles of forms, learning how to calibrate image and design formats and html scare you, you may wan to hire a professional agency like Lutz Multimedia. However, if you are a true DIY superstar with unlimited energy and time, this blog post just may save your life!

Having worked as a dev and designer for 25 years, I’ve seen it all. I’ve ever built a website for one of the top Amazon FBA Coaching companies in the United States 10 years ago. This is a compiled list of how to, do’s and don’ts, as well as a step by step guide to doing it right.

---

APPLYING FOR YOUR TRADEMARK

Each industry has their own requirements. For instance, if you are selling a beauty product, you must apply for your MoCRA registration with the FDA. Modernization of Cosmetics Regulation Act (MoCRA) is a requirement that states all facilities that manufacture or process cosmetics sold in the U.S. must register with the FDA and renew this registration every two years. Amazon won’t let you sell with them without proof of this registration! Look up your industry to see what registrations are required for you.

Firstly, here are the websites for applying for the Trademarks. You will use one or the other. Using Amazon is like hiring a trademark attorney, who will walk you through the process. You do not need to use an attorney though, you can go directly to the USPTO and apply there. It will be less expensive but may take longer. We recommend this route for those with more limited budgets (IE: everyone).

Take a look at both options, and if you have an attorney you work with to get some advice, that would be a good idea. This is not my area of expertise, but I do have some experience.

The Amazon IP-Accelerator Service website is:

https://sell.amazon.com/programs/ip-accelerator

The United States Patent and Trademark office is:

https://www.uspto.gov/trademarks/apply

Once you’ve jumped through the hoops of getting trademarked, registered and Mocra certified, it behooves you to stop, take a breath and skim through the following links so you have a good basic grasp on how to build out your store.

The final step is getting the product over the Amazon warehouses for fulfillment. Once you get this far, Amazon will instruct you where to send them and even provide shipping labels. That part is quite easy and will be laid out for you by Amazon Central’s dashboard messaging section of their platform.

---

IMAGES

Next, let’s talk about image sizes. It is paramount all images are sized and titled properly for a successful Amazon store. You or someone on your team must have a deep understanding of photoshop and how to create/edit image files.

Amazon’s minimum recommendation for product image size is 1,000 pixels on the longest side to enable the zoom function, though a larger size like 2,000 x 2,000 pixels is often recommended for better quality and to ensure optimal display on all devices. Images must also meet technical requirements, including a pure white background for main images, a 1:1 square aspect ratio, and a JPEG, PNG, TIFF, or non-animated GIF file format.

Technical Requirements

File Format: JPEG (.jpg or .jpeg), TIFF (.tif or .tiff), PNG (.png), or non-animated GIF (.gif).

1. Color Mode: RGB is preferred, as CMYK can show tonal variations on the site.
2. Resolution: Must be clear, unpixellated, and have no jagged edges, with at least 72 dpi.
3. File Size: Under 10MB.
4. Color Values: Use RGB color values of 255, 255, 255 for the background.

Design Requirements for Main Images

Background: Pure white (RGB 255, 255, 255).

1. Product Representation: The image must be a realistic portrayal of the actual product, not an illustration or mockup.
2. Frame Coverage: The product should fill 85% or more of the frame.
3. No Extras: Avoid logos, watermarks, inset graphics, or additional accessories in the main image.

Best Practices

Image Size: Use images larger than the minimum 1,000 pixels on the longest side; 2,000 x 2,000 pixels is a good target for enhanced clarity and zoom functionality.

1. Aspect Ratio: Maintain a 1:1 square aspect ratio for consistency across your listing.
2. Image Content: Include multiple images showing the product from different angles and illustrating its features.
3. Consistency: Keep a consistent style and branding throughout your image set

---

AMAZON SELLER CENTRAL

Amazon uses the Seller Central website to manage your business in the Amazon store. You do everything from listing and managing products to advertising and managing inventory and processing orders here. You can also invite your team members to be fractional admin members in the Seller Central dashboard as well. There are almost a hundred different roles you can assign to each team member!

The process is simple, just got to sellercentral.amazon.com and follow the easy steps. Here you will Add your business name, storefront details, and logo, fill out tax and payment info and build out your store. Once complete, you’ll have access to your companies Seller Central account.

Once we have come this far, it’s time to think about how we want our store laid out. Amazon offers many different ways to design and build out a store and decide how you want it to look. Think of the store page as it’s own website. It is a place for you to show off your style, brand personality and create a memorable brand experience with your customers. Don’t forget to stick to your branding guide here too! This shop should look like an extension of your website! I’ve created a simple infographic showing the sections of the shop and where you should put your design focuses below.