My favorite part of my job is when everyone wins; my client, myself and the end user. A recurring conversation we have (and any great marketing agency has) is when the client constantly thanks us for “single-handedly” creating/saving their business by creating this huge influx of customers from my marketing endeavors. Since we will only work with great products and great people, we know it’s going to be a win win win everytime. And I mean everyone wins.
Whatever the brand, you know it’s going to shine if you start with a killer product or service. That’s the key. Without it, it’s just a locked door.
What makes a killer product, service or brand? While want and need may be two totally different things, either will work in marketing a product or service. Push the unique advantage and make sure it’s a uber-creative doing the legwork here. According to Andrea Reid at entrepreneur.com, “long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.
An ongoing study we’re conducting with our sister company Reach3 Insights recently found that 76% have recently picked up new habits, behaviors and routines in the wake of COVID-19. Of those people, 89% said they plan on keeping some of their new habits. Consumers are also trying new products, with 36% planning to continue using new brands they’ve tried after COVID-19.
Now is not the time to rely on assumptions. Any data you have from 6 weeks ago—let alone 6 months ago—is already out of date. As the consulting firm Gartner recently advised, CMOs must be proactive in monitoring changes to customer behaviors and purchasing needs while the crisis is unfolding.”
Stay positive everyone! We all know our mental state affects and controls everything around us so… stay positive and creative! Leave a comment below if you like, I’d love to hear from you. Be well ~ JML